Location decisions for many expansion and relocation projects are often formulated under the strategic guidance of professional site selection consulting firms.  SLP and other respectable firms represent a multitude of diverse companies with quality site location projects each year.  It is important for economic developers to position their location as an attractive choice in the minds of site consultants.

The most effective method of enhancing your visibility to site selectors is by meeting them in person to educate them on your locational assets firsthand.  Site consultants are consistently pursued and approached by various economic development entities.  Because of the constant demand for their time and attention, many consultants may be inaccessible or hesitant to meet with you.  Attempting to make these connections on your own can be a difficult and very time-consuming task.

SLP provides valuable opportunities to develop meaningful relationships by facilitating one-on-one meetings for you with site selectors from our partnering consulting firms.  When meeting with you, our partners provide input on which criteria they feel is most important in a site search for your target industries. SLP partners also offer insight on relevant global trends and business recruitment strategy.  Clients can utilize this feedback and apply it to strengthen their marketing approach.

Over 20,000 economic development entities around the world are fiercely competing for new jobs and investment.  With cut-throat competition and other formidable obstacles, business attraction has become an increasingly difficult endeavor.  SLP’s Economic Development Practice offers progressive solutions based upon firsthand knowledge of what drives location decisions, the perspective of the corporate decision maker, and extensive experience working as economic developers.  Our services are designed to intensify your marketing efforts, optimize your investment, and give you the competitive edge you’re seeking.

SLP’s continuous site consulting activities with corporate executives provide us with valuable insight on which strategies are effective in influencing site selectors and corporate decision makers.  Many traditional marketing methods utilize a “shotgun” approach, which entails generic marketing to random companies.  This undisciplined approach lacks focus and often leads to wasted time, effort and marketing dollars by pursuing inappropriate industries.  Shotgun approach methods such as print advertising, lead-sharing membership organizations and other generic lead generators have clearly become outdated, lack consistency and are no longer cost-effective.

A well-structured, targeted approach is the critical element for success in today’s ultra-competitive business attraction environment.  SLP’s dynamic approach integrates targeted industry marketing, face time, internet outreach and exposure, site consultant relationship development, and other effective components to showcase the strengths of your location and attract quality projects from your coveted industries.  Realizing that one size does not fit all, our action plan and service delivery models are customized to address your unique needs.

Economic development clients are represented by a talented team of seasoned professionals that is intimately familiar with the challenges of business attraction, including:  certified economic development, community development and global business executives, project managers, marketing and technology specialists, industry analysts, and client relations support.  Our diverse service offerings enable us to assist a wide range of clientele, from large to small, and accommodate even modest budgets: